The people living in these regenerated areas have grown up with the villages they live in. Now fully gentrified, these areas have attracted a younger audience looking to settle down.
Download Segment Pack
These areas, often epitomised by a high street of mainly upmarket chain restaurants, a smattering of independently owned spaces and retail stores, have attracted a young sociable that spend a lot of time out of home. The inhabitants are twice as likely as the national average to have an income of £70k+ which is spent on expensive holiday villas abroad, good quality food and stylish homewares.